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collections/tfgrid3/promotion/messaging.md
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# ThreeFold Messaging
## principles
## Key Principles
- we don't sell anything, just show what you can do with it and where we are going
- we are just clear about status
- we are ofcourse clear about size & features
- We don't sell anything - we just show people what they can do with the project and the overarching aim of where it is heading
- We clearly communicate the current status of the project including its size and features
## narative
## The Narrative
> Decentralized Autonomous Cloud
- Cloud means, any service
- Decentralized means, everyone is a participant. Everyone can deliver and/or use cloud services, everyone can use.
- Autonomous means, cloud service providers don't need to be experts, the software is capable to run 100% autonomous.
- Cloud means any service
- Decentralized means everyone is a participant. Everyone can deliver and/or use cloud services
- Autonomous means cloud service providers don't need to be experts. The software is capable to run 100% autonomously.