diff --git a/collections/tfgrid3/promotion/messaging.md b/collections/tfgrid3/promotion/messaging.md
index a498518..0f39946 100644
--- a/collections/tfgrid3/promotion/messaging.md
+++ b/collections/tfgrid3/promotion/messaging.md
@@ -1,20 +1,19 @@
 
 # ThreeFold Messaging
 
-## principles
+## Key Principles
 
-- we don't sell anything, just show what you can do with it and where we are going
-- we are just clear about status
-- we are ofcourse clear about size & features
+- We don't sell anything - we just show people what they can do with the project and the overarching aim of where it is heading
+- We clearly communicate the current status of the project including its size and features
 
 
-##  narative
+##  The Narrative
 
 > Decentralized Autonomous Cloud
 
-- Cloud means, any service 
-- Decentralized means, everyone is a participant. Everyone can deliver and/or use cloud services, everyone can use.
-- Autonomous means, cloud service providers don't need to be experts, the software is capable to run 100% autonomous.
+- Cloud means any service 
+- Decentralized means everyone is a participant. Everyone can deliver and/or use cloud services
+- Autonomous means cloud service providers don't need to be experts. The software is capable to run 100% autonomously.