info_tfgrid/collections/tfgrid3/promotion/messaging.md

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# ThreeFold Messaging
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## Key Principles
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- We don't sell anything - we just show people what they can do with the project and the overarching aim of where it is heading
- We clearly communicate the current status of the project including its size and features
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## The Narrative
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> Decentralized Autonomous Cloud
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- Cloud means any service or workload
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- Decentralized means everyone is a participant. Everyone can deliver and/or use cloud services
- Autonomous means cloud service providers don't need to be experts. The software is capable to run 100% autonomously.
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