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# ThreeFold Messaging
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## Key Principles
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- We don't sell anything; we explain who we are, what we have created, show people what they can do with the project, the key benefits, and the overarching aim of where it is heading
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- We clearly communicate the current status of the project including its size and features
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## The Narrative
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> Decentralized Autonomous Cloud
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Let's break this down:
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- Cloud means any service or workload
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- Decentralized means everyone is a participant; everyone can deliver and/or use cloud services
- Autonomous means the software is capable to run 100% without human involvement or intervention; cloud service providers don't need to be experts.
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