# ThreeFold Messaging

## Key Principles

- We don't sell anything; we explain who we are, what we have created, show people what they can do with the project, the key benefits, and the overarching aim of where it is heading
- We clearly communicate the current status of the project including its size and features

##  The Narrative

> Decentralized Autonomous Cloud

Let's break this down:

- Cloud means any service or workload
- Decentralized means everyone is a participant; everyone can deliver and/or use cloud services
- Autonomous means the software is capable to run 100% without human involvement or intervention; cloud service providers don't need to be experts.