Chapters, Messaging, Promotion ...

collections/tfgrid3/promotion/chapters.md

@@ -2,27 +2,27 @@
 
 # Chapters
 
-Outreach = Community Building through Chapters
+Chapters present a way to do outreach and community building organically based on region, language, or potentially other commonalities.
 
-### Purpose
+*This concept needs to be further developed but here are some initial ideas around how chapters would look.*
 
-- Drive maximum reach into our project
-- Communication per region
-- Build deployments (expand the network)
+## Purpose
+
+- Drive maximum reach to our project
+- Communicate region by region with local context and understanding
+- Grow the gird, build deployments (expand the network)
 
 ## How
 
-- Referral Based (rewards)
-- Different Portals per region (culture, language, …)
+- Referral-based (rewards)
+- Different portals per region (culture, language, ...)
 
 ## Tactical
 
-- Use Forums, Chats, … from like minded projects
-
-## Influencers
-
-- Events (online & in real life)
-- Deployathon … (-: 
+- Use Forums, chats, ...
+- Engage with like-minded projects, influencers
+- Host events (online and in real life)
+- Deployathon ... (-:
 
 ## Measurement
 
@@ -32,16 +32,19 @@ Outreach = Community Building through Chapters
 - Nr of Hero NFT’s sold (with option for company in freezone)
 - Nr of INCA/TFT sold (different liquidity pools?)
 
+## Need Team Per Region
 
-# Need team per region
-
-> to be completed
+> To Be Completed
 
+e.g. 
 - Chapter Europe
   - Michael WW
   - George
   - David
   - Theodore
   - Maximilian Rang
-- Chapter Europe
+- Chapter East Africa
+- Chapter Benelux
+- Chapter U.S.A.
+- ...