diff --git a/collections/tfgrid3/promotion/messaging.md b/collections/tfgrid3/promotion/messaging.md
index a498518..084ee05 100644
--- a/collections/tfgrid3/promotion/messaging.md
+++ b/collections/tfgrid3/promotion/messaging.md
@@ -1,20 +1,19 @@
 
 # ThreeFold Messaging
 
-## principles
+## Principles
 
-- we don't sell anything, just show what you can do with it and where we are going
-- we are just clear about status
-- we are ofcourse clear about size & features
+- We don't sell anything, we just show people what you can do with the project and where we are headed
+- We are clear about the status of the project including its size and features
 
 
-##  narative
+##  Narrative
 
 > Decentralized Autonomous Cloud
 
-- Cloud means, any service 
-- Decentralized means, everyone is a participant. Everyone can deliver and/or use cloud services, everyone can use.
-- Autonomous means, cloud service providers don't need to be experts, the software is capable to run 100% autonomous.
+- Cloud means any service
+- Decentralized means everyone is a participant. Everyone can deliver and/or use cloud services
+- Autonomous means cloud service providers don't need to be experts, the software is capable to run 100% autonomously