Research Substack and Medium and bring proposal for content strategy #9

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gosam · 2024-01-10T16:59:36Z

gosam commented

2024-01-10 16:59:36 +00:00

Amanda has done some initial research on these platforms but we really need to dig in a bit more and come up with the right strategy.

For example: Do we want to have different substacks / mediums for different audiences or one each called "threefold guides" and post different types of content there ...

@Amanda Please do some research into what other projects in the tech space are doing on these platforms and come with your findings. When you go to substack or medium homepages usually you can click into different topics, so go for "technology" and see what is out there ...

Amanda has done some initial research on these platforms but we really need to dig in a bit more and come up with the right strategy. For example: Do we want to have different substacks / mediums for different audiences or one each called "threefold guides" and post different types of content there ... @Amanda Please do some research into what other projects in the tech space are doing on these platforms and come with your findings. When you go to substack or medium homepages usually you can click into different topics, so go for "technology" and see what is out there ...

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Amanda was assigned by gosam

2024-01-10 16:59:36 +00:00

gosam added this to the (deleted) project 2024-01-10 16:59:36 +00:00

mik-tf commented

2024-01-10 21:18:26 +00:00

As we discussed @gosam @Amanda @scott and I, we could perhaps find a way to publish material that doesn't get outdated compared to the manual. For this, we should avoid publishing the manual content directly. We could instead take the opportunity to describe the content by using SEO-friendly words related to the content.

We could then only write a summary for each article, and adapt those summaries to the 7 platforms: TF Blog, TF Newsletter, LInkedIn, X, Medium, Substack, Reddit.

Steps for Each Article

Write summary of manual content article
Adapt to all 7 platforms
Publish on all 7 platforms

As we discussed @gosam @Amanda @scott and I, we could perhaps find a way to publish material that doesn't get outdated compared to the manual. For this, we should avoid publishing the manual content directly. We could instead take the opportunity to describe the content by using SEO-friendly words related to the content. We could then only write a summary for each article, and adapt those summaries to the 7 platforms: TF Blog, TF Newsletter, LInkedIn, X, Medium, Substack, Reddit. ## Steps for Each Article 1. Write summary of manual content article 2. Adapt to all 7 platforms 3. Publish on all 7 platforms

Amanda commented

2024-01-11 08:23:22 +00:00

Just went through a few accounts on Substack & Medium, their posts are quite elaborate for their subscribers to read, however, the accounts are pretty general, unlike we want to focus on a particular kind of audience.

I also checked a few other tech pages and haven't seen any profiles with sections. Below, I have listed the pros and cons of both options.

Substack

We can run a free account with a team of Admins and use other settings.
Creating sections is an option, but the question is, 'Are we aiming for a diverse audience on one page, or are we focusing on a specific audience?

If we have one page with sections

Will be good as the visibility based on the number of subscribers will be seen as more.
Will be easier to handle as all is in one place
Won't be audience-focused
Like this, the page will not go silent for any reason as either one section or more will have a new posting

If we have separate pages

Too many pages to handle
Will be audience-focused
The page can go silent after a point.

Medium

You can write a new article and use not all benefits with a free account
Based on what I've observed, adding authors requires creating a new publication, and for that, we need to purchase a plan. ( @mik-tf, any luck finding an alternative route?)
Medium, you can organize your content into separate categories known as "publications", bringing us back to point 2.

I'm attaching an image of the subscription, just in case you gentlemen are curious about what it looks like

- https://medium.com/plans

When it comes to adding content, I believe not all our posts should include the full deployment steps. Only the ones we believe will attract an audience should be detailed, with a disclaimer at the bottom informing them that there are always going to be updates so they can access our manual for the latest.

Just went through a few accounts on [Substack](https://substack.com/browse/technology/post/140465019) & [Medium](https://medium.com/@iampavel/deploying-a-production-kubernetes-cluster-in-2023-a-complete-guide-4f31b2dc7c6e), their posts are quite elaborate for their subscribers to read, however, the accounts are pretty general, unlike we want to focus on a particular kind of audience. I also checked a few other tech pages and haven't seen any profiles with sections. Below, I have listed the pros and cons of both options. ### Substack <ol> <li> We can run a free account with a team of Admins and use other settings. </li> <li> Creating sections is an option, but the question is, 'Are we aiming for a diverse audience on one page, or are we focusing on a specific audience? </li> <ul> <li> If we have one page with sections </li> <ul> <li> Will be good as the visibility based on the number of subscribers will be seen as more. </li> <li> Will be easier to handle as all is in one place </li> <li> Won't be audience-focused </li> <li> Like this, the page will not go silent for any reason as either one section or more will have a new posting </li> </ul> <li> If we have separate pages </li> <ul> <li> Too many pages to handle </li> <li> Will be audience-focused </li> <li> The page can go silent after a point. </li> </ul> </ul> </ol> ### Medium 1. You can write a new article and use not all benefits with a free account 2. Based on what I've observed, adding authors requires creating a new publication, and for that, we need to purchase a plan. ( @mik-tf, any luck finding an alternative route?) 3. Medium, you can organize your content into separate categories known as "publications", bringing us back to point 2. I'm attaching an image of the subscription, just in case you gentlemen are curious about what it looks like ![image](/attachments/ca4f86a1-6868-4fb9-8dbe-b01912cc2dd1) - https://medium.com/plans When it comes to adding content, I believe not all our posts should include the full deployment steps. Only the ones we believe will attract an audience should be detailed, with a disclaimer at the bottom informing them that there are always going to be updates so they can access our manual for the latest.

image.png

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mik-tf commented

2024-01-16 11:38:21 +00:00

I think we can do this for now: for each TF Manual article, we write a summary of what is being done, and we publish this summary adapted to different social media platforms.

We use: ThreeFoldGuides as the name. The sections can be Sysadmins, Devs, Farmers.

For substack, we can have one page with sections (Sysadmins, Devs, Farmers)
For medium, we can start with a free account, and start with the Sysadmins series, we can decide later on if we want to go with the paid plan, when it is time to add a new section (publication in medium terms).

@gosam
@Amanda
Let me know what you think.

I updated the project with the info in this issue: threefold_coop/circle_comms_community#11

I think we can do this for now: for each TF Manual article, we write a summary of what is being done, and we publish this summary adapted to different social media platforms. We use: **ThreeFoldGuides** as the name. The sections can be **Sysadmins**, **Devs**, **Farmers**. For substack, we can have one page with sections (Sysadmins, Devs, Farmers) For medium, we can start with a free account, and start with the Sysadmins series, we can decide later on if we want to go with the paid plan, when it is time to add a new section (publication in medium terms). @gosam @Amanda Let me know what you think. I updated the project with the info in this issue: https://git.ourworld.tf/threefold_coop/circle_comms_community/issues/11

Amanda closed this issue

2024-01-24 16:27:10 +00:00

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