diff --git a/content/why/about_hero.png b/content/why/about_hero.png
new file mode 100644
index 000000000..ad28e13b8
Binary files /dev/null and b/content/why/about_hero.png differ
diff --git a/content/why/index.md b/content/why/index.md
new file mode 100644
index 000000000..4aa46a623
--- /dev/null
+++ b/content/why/index.md
@@ -0,0 +1,547 @@
+---
+title: "Why"
+description: "Our mission is to empower individuals and organizations with secure, private, and autonomous access to computing resources, ensuring fair cloud access for everyone." # quotation marks to allow colons where used
+template: "layouts/why.html"
+insert_anchor_links: "left"
+extra:
+ author: Your name here
+ imgPath: about/about_hero.png
+---
+
+
+
+
+
+
+
+
+{% row(style="header") %}
+
+
+
+
+
+|||
+
+
+#### A STRONG VISION FOR THE FUTURE
+
+
+## **The Internet as
Hope for Humanity**
+
+
+ThreeFold was started by a group of passionate Internet & Cloud veterans who wants to restore the Internet to its original glory.
+
+*The Internet is a network of computers which are typically hosted in large data centers. These data centers are owned by a few large corporations. This is not how the Internet was designed. The Internet was designed to be decentralized, open, and available to everyone.*
+
+
+**We have invented a new data, cloud, and network system as an engine for an upgraded Internet.**
+
+
+
+
+
+
+
+
+{% end %}
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+{% row( style="mtop") %}
+
+
+#### ROADMAP
+
+
+## **Expanding ThreeFold**
+
+
+{% end %}
+
+
+{% roadmap() %}
+
+
+## **roadmap**
+
+
+{% end %}
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+{% row( style="center semiNarrow mtop") %}
+
+
+####
rethinking the way the internet works
+
+
+## **ThreeFold’s Journey**
+
+
+
+
+
+
+
+
+{% end %}
+
+
+{% row( style="center semiNarrow mbottom") %}
+
+
+#### OUR JOURNEY BEGAN
+10 YEARS AGO
+
+
+
+
+
+Years ago, we realized that the existing Internet Infrastructure isn’t sustainable nor secure, lack sovereignty and will not succeed to meet future Internet demands.
+
+
+
+
+
+In response, we came together with a shared mission- to design a revolutionary decentralized, open-source, inclusive and sustainable cloud solution for all.
+
+
+|||
+
+
+
+
+#### WHERE WE ARE
TODAY
+
+
+
+
+
+The ThreeFold Grid is in its third generation technology and live in +50 countries.
+
+
+
+
+We are at the start of a journey to millions of nodes and will soon launch the fourth generation of the ThreeFold Grid.
+For this, a token called $INCA will been created.
+
+
+
+{% end %}
+
+
+
+
+
+{% row( style="mtop") %}
+
+
+
+
+
+
+####
MEET THE TEAM
+
+
+## **Founded by
Internet 1.0 Pioneers**
+
+
+We are a dedicated group committed to advancing a new digital era. Some of us have been working on Internet technology since the early days, when it was a decentralized network. We aim to help bring that vision to life once more. Beyond those below, we have more than 50 engineers, developers, and [other team members](/people) supporting the project.
+
+
+{% end %}
+
+
+
+
+
+{% row( style="") %}
+
+
+
+
+
+
+
+
+
+
+
+
+
+**KRISTOF DE SPIEGELEER**
+
+
+
Co-Founder & CEO
+
+
+
Serial entrepreneur with 30 years of experience in Internet infrastructure and cloud technology. Passionate about tech for good. +600m $ exits.
+
+
+
+
+
+
+|||
+
+
+
+
+
+
+
+
+
+
+
+
+
+**FLORIAN FOURNIER**
+
+
+
Co-Founder & CMO
+
+
+
Ex Apple marketing director, serial entrepreneur living between Africa and Latin America.
+
+
+
+
+
+
+|||
+
+
+
+
+
+
+
+
+
+
+
+
+
+**ADNAN FATAYERJI**
+
+
+
Co-Founder
+
+
+
Tech entrepreneur with multiple exits. Based in Dubai for 20 years. Head of Partnerships and Business Development.
+
+
+
+
+
+
+{% end %}
+
+
+{% row( style="mbottom") %}
+
+
+
+
+
+
+
+
+
+
+
+
+**JAN DE LANDTSHEER**
+
+
+
Co-Founder & CTO
+
+
+
40+ years of experience in deep tech, networking, cloud and storage.
+
+
+
+
+
+
+|||
+
+
+
+
+
+
+
+
+
+
+
+
+**ALEXANDRE HANNELAS**
+
+
+
CFO
+
+
+
Finance lead with experience in Investment Banking and Administration.
+
+
+
+
+
+
+|||
+
+
+
+
+
+
+
+
+
+
+
+
+**SACHA OBEEGADOO**
+
+
+
Business Development & Community
+
+
+
Business development lead with strong network on African continent.
+
+
+
+
+
+
+
+
+{% end %}
+
+
+
+
+
+
+
+
+{% row( style="center semiNarrow") %}
+
+
+#### KEY ACHIEVEMENTS TO DATE
+
+
+## **Milestones in Our Journey**
+
+
+{% end %}
+
+
+{% row( style="semiNarrow mbottom") %}
+
+
+The ThreeFold Grid: connected across +50 countries by independent people and organizations called ThreeFold farmers, live and usable in its third generation opensource technology.
+
+
+
+
+
+
+Partnerships with governments, to deploy physical infrastructure and introducing coding academies and innovation hubs across the country, to deploy physical infrastructure locally.
+
+
+
+
+
+
+An extensive community of 1000+ farmers and several thousand others – grid users and supporters / advocates of the project
+
+
+
+
+
+
+Our strategic partnerships with key DePIN players: more will be announced soon
+
+
+
+
+{% end %}
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+{% row( style="center between margin") %}
+
+
+#### OUR MISSION & VISION
+
+
+## **Empowering Human Potential**
+
+
+
+
+
+
+*We believe that the Internet should be affordable, accessible, and available to everyone on the planet.*
+
+
+
+
+
+We envision a global, community-driven network of interconnected computers that democratizes the deployment of the Internet.
+
+We support an open ecosystem that facilitates the seamless exchange of Internet network, data and cloud capacity.
+
+
+
+**This internet needs to be available in every region, reliable, secure, private, and sustainable.**
+
+{% end %}
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+#### BE PART OF OUR JOURNEY
+
+
+## **Let’s redefine our digital
landscape together**
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
\ No newline at end of file