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This is Helvetica Medium for Subtitles
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Brand Guidelines
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Essential rules to maintain brand consistency across all platforms and materials.
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Logo Clear Space
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Always maintain minimum clear space around the logo to ensure visibility and impact. The clear space should be at least equal to the height of the 'O' in the logo.
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Minimum Size
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To maintain legibility, do not reproduce the logo smaller than:
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+ - Print: 0.75 inches (19mm) in height
+ - Digital: 30 pixels in height
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Logo Usage Guidelines
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Do's
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+ - Use approved color variations
+ - Maintain aspect ratio when scaling
+ - Ensure adequate contrast with backgrounds
+ - Use appropriate clear space
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Don'ts
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+ - Don't alter the logo colors
+ - Don't distort or stretch the logo
+ - Don't add effects or shadows
+ - Don't place on busy backgrounds
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File Format Guide
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SVG Format
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Best for:
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+ - Web usage
+ - Responsive design
+ - Large format printing
+ - Digital presentations
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PNG Format
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Best for:
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+ - Digital applications
+ - Social media
+ - Email signatures
+ - Microsoft Office documents
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Writing Guidelines
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+ - Always capitalize the 'W' in OurWorld - never write it as 'Ourworld' or 'ourworld'
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Brand Voice
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Innovative
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Forward-thinking and solution-oriented
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Professional
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Clear, concise, and authoritative
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Approachable
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Friendly and easy to understand
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Authentic
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Genuine and transparent
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The secondary font used in OurWorld branding is Cercodemo. It is a unique and stylish typeface used primarily for body texts and paragraphs that adds a touch of creativity to our designs.
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This is Cercodemo Regular for Body Text
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This is Cercodemo Light for Body Text
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This is Cercodemo Thin for Caption
