ThreeFold.io UX Testing Feedback for Persona 3: Potential/Existing Plug & Play Farmers #37

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sashaastiadi · 2025-04-03T11:08:43Z

sashaastiadi commented

2025-04-03 11:08:43 +00:00

Website Feedback for Persona 3: Potential/Existing Plug & Play Farmers

Unclear Entry Point for Plug & Play Farmers: The website does not clearly identify a section tailored specifically for users looking to purchase and plug in pre-built 3Nodes. It assumes a level of prior knowledge and technical confidence.
Vendor Links Are Hidden or Disconnected: Links to certified 3Node resellers (like Duck Farm Data, HostService, GreenEdge, etc.) are difficult to locate from the main site. There should be a vendor showcase or "Where to Buy" section that makes it easy for non-technical users to find approved hardware.
Overlapping Terminology: New users may not understand the difference between DIY farming, plug & play farming, and pre-staked/hosted nodes. These options should be clearly delineated.

📄 Content Depth & Buyer Confidence

No Product Showcase or Comparison Chart: The site lacks a comparison table of the different certified plug-and-play 3Nodes on the market. This makes it harder for a potential farmer to evaluate options.
Unclear Value Proposition: There’s no clear content explaining the benefits of plug & play (e.g. no need to configure BIOS, guaranteed compatibility, vendor support, faster setup, etc.).
No Beginner-Friendly Walkthroughs: There are no unboxing, setup, or onboarding walkthroughs showing how simple plug-and-play farming can be — which is a missed opportunity for users who are intimidated by tech.
Shipping, Warranty, and Vendor Trust Signals Missing: For potential buyers, practical purchase concerns (return policies, warranty, repair, country of origin, shipping time, customs) aren’t addressed anywhere on the main site.

📢 Community & Trust Building

No Customer Stories: There are no visible customer stories or reviews from real plug-and-play farmers. A simple wall of testimonials or short video interviews could build major trust.
No Vendor Endorsements or Ratings: Vendors aren’t profiled with badges (e.g. “Top Seller”, “EU-based”, “Ships to NA”), so the marketplace feels decentralized but uncurated. Plug & play buyers often want guidance.
Scattered Ecosystem View: Users may not understand how their plug-and-play node fits into the broader ThreeFold ecosystem — whether it's actively supporting apps, Web3, AI, or earning passively.

🔧 Support & Setup Journey

No Setup Timeline: New plug-and-play farmers are left guessing how long it takes from order to setup. A timeline visual (e.g. Buy → Ship → Plug → Register → Earn TFT) would ease concerns.
No Maintenance Clarity: What happens if something goes wrong? What is the vendor's vs ThreeFold’s responsibility? These boundaries need to be better defined.
No Monitoring Dashboard Examples: Buyers should be shown what they’ll see once their node is live — uptime reports, earnings, node map presence, etc.

💰 Financial Expectations

Reward Clarity Still Missing: Like DIY farmers, plug & play users need to understand potential ROI. There is no simple calculator or even anecdotal earnings examples per device model.
Upfront Cost vs Earning Models Not Explained: Many plug & play nodes cost $500–$3,000. But users can’t easily calculate how long it takes to break even or what uptime is expected.

🎨 UX & Design

Homepage Doesn’t Speak to Plug & Play Farmers: The homepage and “Take Action” sections speak in general visionary terms or technical terms. Plug & play users need a section that says “Buy a node, plug it in, earn rewards.”
Product Photos & Real-Life Setups Missing: Without visuals of real plug-and-play nodes (on a desk, in a home, etc.), the experience lacks tangibility. These visuals build emotional trust and help people imagine themselves participating.

To-Do List of Improvements for Plug & Play Farmers

Create a dedicated “Plug & Play Farming” section in the main nav.
Clearly define farming categories (DIY vs Plug & Play vs Hosted).
Add a “Where to Buy a 3Node” page linking to approved vendors.

📄 Content & Buyer Support

Publish a comparison chart of certified plug & play 3Nodes.
Add unboxing/setup guides and walkthrough videos.
Create a FAQ section specifically for pre-built node buyers (e.g. shipping, warranty, customs, setup time).
Explain benefits of plug & play vs DIY (e.g. support, ease, compatibility).
Add vendor badges to build confidence (e.g. Verified, Ships Globally, Warranty Included).

📢 Community & Trust

Showcase customer testimonials or video interviews of plug & play farmers.
Introduce vendor profiles with short bios, locations, and specialties.
Explain how plug & play farmers contribute to the grid and wider mission.

🔧 Setup & Support

Add a visual timeline of the setup process (order to earning).
Define vendor vs TF support roles clearly.
Show example dashboards or monitoring views that users will access.

💰 ROI & Incentives

Build a simple ROI calculator for common plug & play models.
Provide sample earnings by node class, geography, and power uptime.
Clarify token utility and future incentive alignment (e.g. INCA, DAO perks).

🎨 Visuals & UX

Add real-world photos of plug & play 3Nodes in home/office setups.
Refactor homepage hero to optionally split pathways: “Buy & Farm” vs “Build & Farm.”
Use aspirational but accessible language like “Become a node operator in minutes.”

Key Differences in Strategy: Plug & Play vs DIY Farmers

✳️ What Should Be Done Differently:

Area	DIY Farmers	Plug & Play Farmers
Onboarding	Needs tech docs, build guides	Needs vendor directory, setup walkthroughs
Support Needs	Prefers forum, GitHub, open-source docs	Expects email/chat support, vendor handholding
Motivations	Learning, tinkering, decentralization ethos	Ease of use, earning, curiosity, passive income
Visual Language	Blueprints, schematics, CLI demos	Product photos, step-by-step visuals, lifestyle
Value Emphasis	Full control, customization, tech ownership	Plug it in, zero config, start earning immediately
Barriers to Entry	Complexity of hardware, time commitment	Purchase confidence, shipping, ROI clarity

Addressing these nuanced differences ensures both segments feel seen, supported, and empowered to participate in the ThreeFold Grid.

## Website Feedback for Persona 3: Potential/Existing Plug & Play Farmers ### 🧭 Navigation & Accessibility - **Unclear Entry Point for Plug & Play Farmers:** The website does not clearly identify a section tailored specifically for users looking to purchase and plug in pre-built 3Nodes. It assumes a level of prior knowledge and technical confidence. - **Vendor Links Are Hidden or Disconnected:** Links to certified 3Node resellers (like Duck Farm Data, HostService, GreenEdge, etc.) are difficult to locate from the main site. There should be a vendor showcase or "Where to Buy" section that makes it easy for non-technical users to find approved hardware. - **Overlapping Terminology:** New users may not understand the difference between DIY farming, plug & play farming, and pre-staked/hosted nodes. These options should be clearly delineated. ### 📄 Content Depth & Buyer Confidence - **No Product Showcase or Comparison Chart:** The site lacks a comparison table of the different certified plug-and-play 3Nodes on the market. This makes it harder for a potential farmer to evaluate options. - **Unclear Value Proposition:** There’s no clear content explaining the benefits of plug & play (e.g. no need to configure BIOS, guaranteed compatibility, vendor support, faster setup, etc.). - **No Beginner-Friendly Walkthroughs:** There are no unboxing, setup, or onboarding walkthroughs showing how simple plug-and-play farming can be — which is a missed opportunity for users who are intimidated by tech. - **Shipping, Warranty, and Vendor Trust Signals Missing:** For potential buyers, practical purchase concerns (return policies, warranty, repair, country of origin, shipping time, customs) aren’t addressed anywhere on the main site. ### 📢 Community & Trust Building - **No Customer Stories:** There are no visible customer stories or reviews from real plug-and-play farmers. A simple wall of testimonials or short video interviews could build major trust. - **No Vendor Endorsements or Ratings:** Vendors aren’t profiled with badges (e.g. “Top Seller”, “EU-based”, “Ships to NA”), so the marketplace feels decentralized but uncurated. Plug & play buyers often want guidance. - **Scattered Ecosystem View:** Users may not understand how their plug-and-play node fits into the broader ThreeFold ecosystem — whether it's actively supporting apps, Web3, AI, or earning passively. ### 🔧 Support & Setup Journey - **No Setup Timeline:** New plug-and-play farmers are left guessing how long it takes from order to setup. A timeline visual (e.g. Buy → Ship → Plug → Register → Earn TFT) would ease concerns. - **No Maintenance Clarity:** What happens if something goes wrong? What is the vendor's vs ThreeFold’s responsibility? These boundaries need to be better defined. - **No Monitoring Dashboard Examples:** Buyers should be shown what they’ll see once their node is live — uptime reports, earnings, node map presence, etc. ### 💰 Financial Expectations - **Reward Clarity Still Missing:** Like DIY farmers, plug & play users need to understand potential ROI. There is no simple calculator or even anecdotal earnings examples per device model. - **Upfront Cost vs Earning Models Not Explained:** Many plug & play nodes cost $500–$3,000. But users can’t easily calculate how long it takes to break even or what uptime is expected. ### 🎨 UX & Design - **Homepage Doesn’t Speak to Plug & Play Farmers:** The homepage and “Take Action” sections speak in general visionary terms or technical terms. Plug & play users need a section that says “Buy a node, plug it in, earn rewards.” - **Product Photos & Real-Life Setups Missing:** Without visuals of real plug-and-play nodes (on a desk, in a home, etc.), the experience lacks tangibility. These visuals build emotional trust and help people imagine themselves participating. --- ## To-Do List of Improvements for Plug & Play Farmers ### 🧭 Navigation & Structure - [ ] Create a dedicated “Plug & Play Farming” section in the main nav. - [ ] Clearly define farming categories (DIY vs Plug & Play vs Hosted). - [ ] Add a “Where to Buy a 3Node” page linking to approved vendors. ### 📄 Content & Buyer Support - [ ] Publish a comparison chart of certified plug & play 3Nodes. - [ ] Add unboxing/setup guides and walkthrough videos. - [ ] Create a FAQ section specifically for pre-built node buyers (e.g. shipping, warranty, customs, setup time). - [ ] Explain benefits of plug & play vs DIY (e.g. support, ease, compatibility). - [ ] Add vendor badges to build confidence (e.g. Verified, Ships Globally, Warranty Included). ### 📢 Community & Trust - [ ] Showcase customer testimonials or video interviews of plug & play farmers. - [ ] Introduce vendor profiles with short bios, locations, and specialties. - [ ] Explain how plug & play farmers contribute to the grid and wider mission. ### 🔧 Setup & Support - [ ] Add a visual timeline of the setup process (order to earning). - [ ] Define vendor vs TF support roles clearly. - [ ] Show example dashboards or monitoring views that users will access. ### 💰 ROI & Incentives - [ ] Build a simple ROI calculator for common plug & play models. - [ ] Provide sample earnings by node class, geography, and power uptime. - [ ] Clarify token utility and future incentive alignment (e.g. INCA, DAO perks). ### 🎨 Visuals & UX - [ ] Add real-world photos of plug & play 3Nodes in home/office setups. - [ ] Refactor homepage hero to optionally split pathways: “Buy & Farm” vs “Build & Farm.” - [ ] Use aspirational but accessible language like “Become a node operator in minutes.” --- ## Key Differences in Strategy: Plug & Play vs DIY Farmers ### ✳️ What Should Be Done Differently: | Area | DIY Farmers | Plug & Play Farmers | |-----------------------|--------------------------------------------------|----------------------------------------------------| | **Onboarding** | Needs tech docs, build guides | Needs vendor directory, setup walkthroughs | | **Support Needs** | Prefers forum, GitHub, open-source docs | Expects email/chat support, vendor handholding | | **Motivations** | Learning, tinkering, decentralization ethos | Ease of use, earning, curiosity, passive income | | **Visual Language** | Blueprints, schematics, CLI demos | Product photos, step-by-step visuals, lifestyle | | **Value Emphasis** | Full control, customization, tech ownership | Plug it in, zero config, start earning immediately | | **Barriers to Entry** | Complexity of hardware, time commitment | Purchase confidence, shipping, ROI clarity | --- Addressing these nuanced differences ensures both segments feel seen, supported, and empowered to participate in the ThreeFold Grid.

sashaastiadi added this to the OW Website & Wiki Project 2025 project 2025-04-03 11:09:15 +00:00

sashaastiadi changed title from ~~ThreeFold.io UX Feedback for Persona 3: Potential/Existing Plug & Play Farmers~~ to ThreeFold.io UX Testing Feedback for Persona 3: Potential/Existing Plug & Play Farmers

2025-04-03 11:09:30 +00:00

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